Website Performance Audits

In depth Performance Audits for Websites

Remove the page weight and make all of the gains for a higher performing website

Website performance refers to the speed and responsiveness of a website and how well it loads and functions for users. It includes a variety of different factors such as; page load time, server load and response times and the overall stability and reliability of the website. Website performance is really important, a mere 0.3-second reduction in latency across their funnel brought the Trainline an extra £8 million in annual revenue!

A photo showing people walking around a Shopping center with different brands in the background

A photo of Shoppers moving at speed in a busy high street. eCommerce and online shopping experiences

Having a high-performing website means that customers have a better experience which ultimately will enhance engagement and help to establish and maintain customer loyalty. Poor website performance results in slower page loading times and a higher bounce rate resulting in a negative impact on the overall success of your website or online store.

Milliseconds can mean millions in revenue

A slow-loading website can lead to frustrated users who are likely to abandon the site, resulting in lost opportunities for engagement and sales. On the other hand, a fast and responsive website can provide a smooth and enjoyable user experience, increase customer satisfaction, and drive more traffic and conversions. As a result, optimizing website performance should be a top priority for businesses that want to remain competitive and succeed in the online arena. StackUp Digital have some great examples where removing miliseconds from a checkout journey can lead to hundreads of thousands in additional revenue for your business.

A photo showing some blurred lines inside of a box. Looks to be neon style flash lines

High street shoppers waling down the path looking through shop windows

What are the benefits of an performance audit?

Improved User Experience - A website audit helps to identify any technical or design issues that may be affecting user experience, allowing them to be fixed, leading to a more enjoyable user experience.
Increased Website Performance - The audit provides actionable recommendations for improving website speed, security, and other technical aspects, resulting in a faster, more secure website.
Improved Search Engine Optimization (SEO) - The audit provides insights into how a website is performing in search engines, identifying areas for improvement in terms of search engine rankings and visibility.
Better Conversion Rates - A website audit can identify areas where the website may be losing potential customers, allowing for optimizations that can lead to increased conversion rates.
Cost Savings - Fixing issues identified in a website audit can prevent more significant problems from arising in the future, saving time and resources.

A photo showing a fun fair going at high speed. Lots of blurred colours in the background and foreground. Looks to be a waltzer — Gain website performance using a Headless Architecture.

Performance and a Headless Future

One of the best ways to gain a performance boost is to take your website Headless. This is a unique, specialist service (Headless Service) that we offer and in return will give you the cutting edge over your competitors.

Headless is a architecture pattern that separates the frontend (the user interface) and the backend (the content management system or database) of a website. In a traditional, monolithic setup, the frontend and backend are tightly integrated, making it difficult to make changes to one without affecting the other. With a headless setup, the frontend and backend are decoupled, allowing for greater flexibility, scalability, and performance.

Glen and StackUp Digital have been an integral part and extension to the Direct Oil team. Their technical knowledge, availability and efficiency has been excellent over the last 18 months.

Ian Probert
Watson Fuels