Bybi Beauty, High Performance, 100% Natural, Vegan, Cruelty Free products

Service Type: Website Design & Website Development
Website Address:
Platform: Shopify Advanced
Technologies Used: Javascript, PHP, HTML & CSS

Bybi are a London based company founded by entrepreneurs Elsie Rutterford and Dominika Minarovic. The founders mix with some of the most well know cosmetics brands in the world and currently have their products in stores such as Sephora, Boots, ASOS and Feel Unique. Bybi offer a range of High Performance, 100% Natural, Vegan, Cruelty Free Skincare products developed in house.

Bybi currently operate their store on Shopify, meaning we currently use the Liquid template language for their website build. In terms of front end technology we adopted front end technologies from their old agency that consists of multiple javascript libraries and quick shot for deployments from our local development space to the live store. Our custom bundles functionality utilises react components, JSON and Google Cloud functions with BitBucket Pipelines for deployments to the private app.

A custom private Pick 'n' Mix App

One of our initial pieces of development work for Bybi was to develop a pick 'n' Mix app. Think of it as your cinema treat where you get a specific size pot or bag and you fill it with the most delicious goodies of your choice. The same applies with this set of functionality, how could we take Bybi's products and develop functionality where users could pick a big size, add some products and at the same time get discount. See the end result right here.

Elsie Rutterford and Dominika Minarovic with their Bybi bundles bags

Third party integrations and measuring sales performance

Third party integrations with multiple services such as Klaviyo that measures both sales performance, up sells products and advises customers. Bybi have a set of third party products and services that we have developed upon and plug directly into their website to make data analysis and customer contact simpler.

Legal Challenges and Business Direction

Being great at designing and building e-commerce stores is a skill in itself, however it means nothing without the experience and know how. When it comes to selling and advertising products in particular countries and states there are certain rules, we work with many clients where this applies and knowing these rules proves important when working with our clients.

Because we spend our lives in the e-commerce space we have faced these challenges first hand and are able to advise accurately on the best approach. The challenge we faced with Bybi's CBD product, an oil product that's derived from cannabis, Bybi were unsure on the legals of advertising and selling this into certain areas of the world. With our expertise and knowledge on the subject we managed to get through the challenge pretty quickly and had the product on the market quickly.

A photo showing a variety of Bybi Products

Customised product pages and posts

Custom field development for Shopify can often be a struggle and quite costly. With experience and in depth knowledge of the library and the API's it provides, we are able to build up page templates and page functionality rapidly. Have an idea for your product page that is unique? We're always up for the challenge.

Phone: +44 (0) 1642 262777
WhatsApp: +44 (0) 7305 063392

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