Super science formulations with results

Bybi are a pro-planet, vegan and cruelty free skincare brand. Founders Elsie and Dominika started the business from their kitchens crafting 'do it yourself' beauty recipes using natural ingredients. BYBI was founded and launched in 2017 and quickly became known for its efficacious, pro-planet formulas and standout eco packaging.

Introducing Sanity CMS with Shopify to solve challenges

We had previously worked with BYBI to design and build new components for their website, improving product pages, conversions rates and so on. We recently designed and built a headless 'Pick 'n' Mix' bundle system that integrates right into the Shopify store using Sanity as the headless CMS

A photo showing the BYBI Bundles Bag. A silver bag with Bybi Products in it A photo of a yellow background showing the BYBI Swipe Clean Products

Technology Used

A photo showing a model holding up one of the BYBI CBD Booster products in yellow packaging
A photo showing the CBD Booster product being poured out of the bottle


  • Development
  • Design & UX
  • Performance Enhancement
  • Conversion Strategy
  • Ongoing Success
  • Custom Built Upsells

The one thing StackUp Digital look for when onboarding a client is culture and the drive to make a positive impact on a specific industry. BYBI are that client, they work with us hand in hand to solve challenges as if we were a team working together in the same room.

A bunch of BYBI Products scattered out on a table, very colour, vibrant bottles

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