UOMA Beauty

Service Type: Website Design & Website Development
Website Address: www.uomabeauty.com
Platform: Shopify
Technologies Used: HTML, Liquid Markup, Javascript, AJAX

UOMA - pronounced OMA (uh-mah) meaning beautiful is owned and founded by Nigerian born, LA & London based former beauty executive Sharon Chuter. UOMA exist to re-write the rules of inclusivity and diversity to create a world of beauty that truly is for all.

The Brief

To improve the UOMA beauty site UI and UX, as well as improve site performance and conversion. UOMA Beauty also approached us for advice and technical direction to move their brand into the UK market which we managed to complete for them in a 4 week period.

A photo of Sharon Chuter, Founder and Owner of UOMA Beauty

The Challenges

What were the current website issues? How were customers and users interacting with the website? What were the navigational issues?etc. The first major challenge to the brief was understanding user behaviour and digging into data. Fortunately, UOMA came to us with a bunch of tracking tools pre installed so having this was a huge opportunity for us to put things right and create better conversion.

The UOMA Beauty, Say What? Foundation products. Come in 52 different shades

The Solution

The data! If you have it, use it! We spent 5 full days analysing the data which gave us a nice thick report at the end of it. This was presented to the UOMA team which then allowed us to make design decisions for the next phase of the project.

Taking everything we had learnt from the research, we were able to create new wireframes and layered designs which went through various iterations. Once approved by the client we went from Figma directly into code. To this day we continously follow this process of data analysis, change, deployment and testing different options we have available to us. So far this has been successful for us and our client, UOMA Beauty.

A model showing off the UOMA Beauty makeup for the new movie Coming2America

Interested in Shopify & Shopify Plus Development? Get in touch with us today by phone, Email or Whatsapp.

Phone: +44 (0) 1642 262777
Email: info@stackupdigital.co.uk
WhatsApp: +44 (0) 7305 063392

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